Carbonell Olive Oil, Spain’s no. 1 olive oil since 1866, has launched a new integrated brand campaign in the US, Dare to Carbonell. The campaign celebrates the immense flavor, unique culture, and unbridled passion of Spain.
The centerpiece of the campaign is a website – DareToCarbonell.com – which will be the hub of all integrated marketing efforts for the brand and will encourage consumers to explore three different but bold worlds of Carbonell:
Dare To Carbonell deepens the brand’s roots in Spanish heritage, while offering a fresh and reinvigorating twist to the world’s leading Spanish olive oil brand.
Consumers who are excited about Carbonell Olive Oil are encouraged to use the hashtag #DareToCarbonell.
About Carbonell Olive Oil Since 1866, Carbonell has embodied the spirit of art, culture, food, family and friends with supremely exquisite olive oil. Today, Carbonell is the world’s leading Spanish olive oil brand, famous for its incomparable quality and taste. Sold in more than 50 countries worldwide, Carbonell Olive Oil brings Spanish passion and tradition to a world of recipes, and is an essential part of the Mediterranean diet and lifestyle. Carbonell Olive Oil meets and exceeds the extensive, strict quality requirements of the International Olive Council (IOC), the European Union (EU) and the North American Olive Oil Association (NAOOA).
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